3 Questions To Answer Before Creating Your Recruitment Agency Blog Strategy

The old adage is more relevant than ever today – content is king. At the center of all your agency’s marketing lies the content that you create and share. Designed to educate, inform and persuade the prospects in your industry, the content used in your marketing strategy will drive your readers through the transition from visitor to lead and ultimately placement. 

But you can’t just jump into creating a blogging strategy without truly understanding the purpose of the content you’re about to create. In order to get a better idea of who your audience is, what problems they need to solve, and what answers they’re looking for, here are three questions to answer.

What Are My Goals For Blogging?

Before you begin blogging, you need to know why you’re creating the content in the first place. Your plan doesn’t have to be complex, but you’ll need to consider what your goals are and what you hope to accomplish.

Take some time to determine what your goals are for blogging. Do you want to get more web traffic? Are you hoping to convert existing readers into leads? Do you hope your content will introduce new audiences to your website? When you know what you want your content to do, it will be easier to create and to measure the effectiveness of your efforts.

What Kind Of Content Does My Target Market Need?

There is a lot of content already out on the web. If you’re simply repeating what other blogs, websites, or online publications are saying, your audience probably isn’t going to find true value in your posts and articles. To build lasting relationships with your audience, you need to give them something new.

Do your research to see what kind of content is missing from the web. Study your competitors for ideas and potential content gaps you can exploit. Maybe your articles should give a new perspective or provide additional information to a topic that has already been covered. Find what your audience needs that they aren’t getting, and do your best to fill in that gap.

Where Are My Client and Candidate Prospects Hanging Out Online?

The biggest struggle of online marketing is figuring out exactly where your audience is spending their time. Younger demographics tend to hang out on social media platforms, while older demographics may be better reached through email. If you don’t know where your audience is, you’re going to struggle to get your content in front of them.

Market research will help you determine the best location to place your content. While blogging is beneficial for just about every audience, you need to know how to best reach your target audience and push them back to your website.

Blogging can be extremely beneficial, but only when you create a strategy correctly. Through strategically telling stories, sharing insights, and providing valuable information, your content can drive your agency to reach new levels of success. With these three questions in mind, you will be on your way to creating a blogging strategy that appeals to your prospects and inspires them to take action.

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Steffan Gooch

After spending 7 years as a recruiter, Steffan founded The Social Sourcery in 2014 and now works with recruitment agencies on their digital strategies. Passionate about the evolution of the recruitment industry, he is a firm believer that the future lies in inbound recruiting!

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