How To Boost Traffic To Your New Recruitment Agency Blog

Gaining traffic is one of the major obstacles a recruitment business faces online. A new agency blog can find it particularly challenging as it takes time to cultivate a following. Most niches face strong competition, with a number of established sites usually dominating the readership. It is possible for a new blog to quickly gain some traction, though, and you can start to build a core audience of relevant clients and candidates who can help you grow quicker. The following methods can all be used on new blogs to gain those first readers, subscribers, and supporters.

Create Content That Gets Shared 

Viral content can have a huge impact on traffic. If a post gets shared across social media and other blogs, you can quickly gain a flood of visitors who can be turned into subscribers. It is not enough to create a single shareable post though, with viral posts usually having short-term impact. The content that gets shared will differ depending on your niche, so it is important to research other blogs. Sites like BuzzSumo and Alltop can be used to find popular blogs and content, allowing you to tailor your posts according to what the audience craves.

Compile a Roundup Article 

A roundup article features the opinions of niche influencers on a particular topic. Most established names in your niche are looking for promotional opportunities, so will be happy to contribute a short paragraph for your article. When you have published the post, contacting the influencers can yield retweets, reposts, and mentions across a variety of platforms, not to mention build your thought leadership.

Join Communities 

There should be a targeted group of clients and candidates you are actively trying to draw to your blog. This group of core followers can be found on industry sites like forums, related blogs, and Facebook groups. To bring them to your own site, it is important to engage with the community and add value. Contributing valuable information in forum posts and comment sections will help you become recognized, possibly even forging relationships with the very prospects you are trying to attract.

Be Active on Social Media 

Social media offers a great way to funnel traffic to your blog. SEO can take time to deliver results, but social media lets you find targeted prospects quickly. While each social media site will vary, hashtags, groups, lists, and similar systems can be used to promote content. Engaging with active participants also lets you develop your reputation, building good relationships for the future.

Uncover Broken Links 

Most sites will include contextual links to recommend a piece of content or to provide a source for the information. Gradually, links become broken as content is removed or sites are no longer active. Site owners will not want to include broken links in their content, with SEO and user experience issues being the main reasons, but might not perform regular maintenance. Using tools like Broken Link Checker and Screaming Frog, it is possible to uncover broken links, contact the site owner, and recommend similar content you have added to your own site. If the linking sites are popular, you can get a steady stream of traffic from this method.

Your blog won’t become an overnight success story, but if you create a solid strategy and commit to being consistent with your creation, it’s possible to grow a good following that has a high engagement level. Remember that it takes time to gain a readership and promotion will be required before you start to see increased traffic, social shares, and comments. With an effective plan, you can focus your resources in the right areas, finding targeted visitors who will help your blog grow. With a steady stream of targeted visitors, you should find your audience grows with every new piece of content you publish.

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Steffan Gooch

After spending 7 years as a recruiter, Steffan founded The Social Sourcery in 2014 and now works with recruitment agencies on their digital strategies. Passionate about the evolution of the recruitment industry, he is a firm believer that the future lies in inbound recruiting!

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