Recruitment Agency Blogging For Beginners: How To Format A Post

For those in the recruitment world starting out in blogging, getting the formatting right is key to attracting and retaining readers. Posts can take several formats, including video and podcasts, but many rely on text posts as the core of their content. Here are a few things to consider when formatting your blog posts.

Snappy and Succinct

Reading on a screen is harder on the eyes than a physical page. According to analytics firm Chartbeat, over half of readers spend only 15 seconds on a blog before moving on. Even with the best content, your formatting needs to be attractive to the reader. For the majority of topics, keeping your posts short will help to keep readers engaged. Over 1,000 words would be considered long, and roughly 500 is perfect.

Additionally, use short paragraphs to avoid walls of text which look off-putting. The addition of lists where appropriate, as well as occasional subheadings, will make your post much easier to read. Also, consider using bold for important concepts and keywords. This will help people skim to the important points instead of leaving in frustration.

Tone and Images Set the Mood

Unless your blog is highly technical in nature, a conversational tone is usually best. More serious readers will look to printed media and educational websites. So, keeping things light will help make your blog appealing and fun. It may take you some experimenting to find your voice, but consider using humor and personal accounts to give posts a human element.

Even short posts benefit from images and/or videos, which act as an initial attention-grabber to keep people reading. Ideally, these will help illustrate your argument and give a well-rounded blog post. Your own photos and videos will add an authentic feeling to your post, but using others’ images (with their express permission) or public domain material can also help fill the gaps. Google Images has a useful tool which allows you to filter images with no copyright. Just hit ‘Search tools’, then ‘Usage rights’ and filter by ‘Labeled for reuse’. You can even refine by ‘Labeled for reuse with modification’, which means you can edit the image if you want to.

Timing is Also Key

In addition to well written, beautifully formatted posts, you should set a schedule for writing to keep things ticking along. At least two or three posts a week is a good benchmark for starters. Decide who will write the posts and when, then get a clear commitment from all involved. You can make this easier by brainstorming a few dozen ideas, then refer to this list if you’re stuck for what to write.

If you’re truly suffering from writer’s block, consider reposting another article or link (with permission and credit if necessary). You don’t want your whole blog to be a series of reposts. That said, occasionally reposting something interesting is good if you’re busy or uninspired on a particular day. Also spend some time reading other blogs you like to get a feel for their style, noting the good and bad points and applying them to your own work.

There are many other factors that go into making a great blog, such as proper social media engagement and SEO. However, by understanding how to properly format a post and keeping up a regular schedule, you’ll make a powerful start for your agency in the blogosphere. 

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Steffan Gooch

After spending 7 years as a recruiter, Steffan founded The Social Sourcery in 2014 and now works with recruitment agencies on their digital strategies. Passionate about the evolution of the recruitment industry, he is a firm believer that the future lies in inbound recruiting!

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