5 Urgent Reasons Your Recruitment Agency Needs A Content Marketing Strategy

To ignore content marketing is to throw your agency off a cliff. Content marketing is extremely effective, unsurprisingly – you give clients and candidates something that improves their lives, and you expand your branding. It’s a win-win situation. 

Unfortunately, many believe that it’s a magical pill that upon usage will solve all their marketing woes. Nothing could be further from the truth. You must have a clear and consistent strategy to make your articles and post work for you. Here are a number of urgent reasons you should craft a sound content marketing strategy as soon as possible. 

It Makes You Money 

The first, and often most relevant, reason to craft a sound content marketing strategy is because it will ultimately make you more money. This kind of marketing is cheaper and generates more leads than traditional forms of recruitment marketing, making it one of the the most efficient forms of marketing an agency ever concieved. It evens the field between large and small agencies. To a certain extent, it doesn’t matter how big you are if you do it right. A sound content strategy makes sure you don’t waste any money and end up maximizing the revenue you get from it.

You Can Start Pattern Analysis 

Content marketing isn’t something you can set-and-forget. It’s something that requires constant tweaking. A good month doesn’t mean your job is done – it means you’ve gained a lot of positive data that’ll determine the future of your marketing campaign. 

A clear marketing plan lets you use that data. No amount of information can be used reliably without a plan, as you will lack the context to see how effective it is. The more data you accumulate, the more you improve the content marketing campaign.

You Can Make Sure Your Brand Identity is Strong and Consistent

Branding your recruitment agency has never been as important as it is today. It’s a crowded marketplace and it’s only getting more intense! To be truly successful, your brand must stand out from the rest.

Content marketing, when done properly, can help show off and solidify your brand to the world. It does that by showing off your agency’s voice. In order to do this, you need a defined content marketing strategy. Without a concrete plan, you’ll be directionless and your message will vary across posts and articles. This will result in a muddied view of your company.

You Can Make Sure Your Content is Focused

Think of the content marketing strategy as your guiding light – when you don’t know what to do, the strategy will help you reorient. Without it, there’s nothing stopping your content creation from going off the rails in terms of topic and tone. Not only is that bad for your brand, it’s bad for your readers. They’ll never know what to expect and thus will never truly remember your brand.

A content marketing strategy keeps that from happening. This will make sure that all your content is goal-oriented and falls under the topics you’ve chosen.

You Can Use It to Increase Productivity

Without direction, people tend to flounder and when it comes to content marketing, initiative can only go so far. The higher-ups must provide direction. That’s exactly what you get with a content marketing strategy. Formal strategies allow for goal-oriented action, which lets your employees work with some autonomy. Instead of waiting for instruction at every step, everyone involved can refer to the strategy.

A content marketing strategy is invaluable and irreplaceable. You can only go so far chasing the current trend. At some point, you’ll need a plan of your own. Once you have one, your agency could soon be the one setting the trends for the rest!

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Steffan Gooch
steffan@thesocialsourcery.biz

After spending 7 years as a recruiter, Steffan founded The Social Sourcery in 2014 and now works with recruitment agencies on their digital strategies. Passionate about the evolution of the recruitment industry, he is a firm believer that the future lies in inbound recruiting!



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